Clear Water during the Great War

In the 1990s, a culture of clean water consumption had not yet developed in Ukraine, and there was no drinking water delivery. Back then, a newly-independent Ukraine was eager to adopt best international practices and in 1998, the Clear Water brand appeared, the first service for purified bottled water delivery in the city of Mykolayiv.

The idea originated with the founder of the company, Ms. Molchanova. The first water cylinders were purchased from other Ukrainian cities and transported in Mykolayiv on a two-wheeled carriage. Now, almost 25 years later, Clear Water is a large enterprise with its own plant, laboratory and certified water well.

 When the War Comes to Your Home

Until February 24, 2022, the company enjoyed the appreciation of thousands of clients, including the largest businesses in the city. Every day, up to 1,000 bottles were delivered in Mykolaiv and Clear Water brand stores could be found in every city neighborhood. The water treatment plant capacity allowed production of about 2,000 liters of water per hour.

The full-scale Russian war caught the Clear Water staff by surprise as it did all Ukrainians. Despite threats and danger, the business continued to work from the first day of the invasion and stopped only once in early March during the fighting at the Mykolayiv airport because the Clear Water plant is located nearby.

During the first two months of the war, the business supplied free water to civilians, hospitals and the Army. When in April Russian invaders cut the water supply in the Kherson region which provides for the city of Mykolayiv, the city was left without a water supply. The need for drinking water became more critical.

The situation was aggravated when Russians began to attack Ukraine’s oil depots. Fuel shortages and a significant fuel price increase impacted water service delivery to refugee hubs and roadblocks. Clear Water, which from the first day of the war was helping others, now needed support.

So Much Awaited Help

Svitlana Molchanova learned about small businesses microgrants available from the EU4Business Program and its partners on the Diia.Business portal. Without hesitation, she decided to participate in the competition and complete all the necessary application forms. The process took just one day.

News on winning in the microgrant program was like a breath of fresh air for the company at that time when Mykolayiv and all its inhabitants experienced a critical water shortage. Financial support for the company could actually save a large number of people.

The decision on how to distribute the grant funds was obvious to company executives: Fuel and revolving water containers were experiencing a shortfall. Stocks of bottles and fuel were running out; there was no doubt about what needed to be done.

Microgrant funding allowed Clear Water to replenish its monthly recyclable container fund by 25 percent through purchasing 190 bottles and replenishing its fuel stock by purchasing more than 570 liters of diesel fuel. This allowed the enterprise to continue water delivery throughout the city of Mykolaiv, including its surrounding villages.

The microgrant enabled Clear Water to deliver about 30 tons of purified drinking water during a critical time for the entire Mykolaiv region.

Keep Calm and Continue to Work

Today the enterprise continues to work and supply Mykolayiv residents with clean water. Since the outbreak of war, the number of orders has fallen by more than 50 percent; but, after de-occupation of the west bank of the Kherson region, people started returning to Mykolayiv and sales volume is now gradually coming back.

Now there are only two city water bottling points. Almost 30 percent of plant workers were mobilized into the Army and there are not enough people to work in these facilities. And, yet Clear Water continues to help both civilians and the Army. After liberation of the west bank in the Kherson region, the Clear Water and a local refugee center team, organized two deliveries of drinking water to Kherson and surrounding villages that were most impacted by Russian invaders.

To emphasize its commitment, on the first day of the full-scale Russian war, Clear Water posted a message on its social media pages: “In this difficult time, we try to keep calm and continue to work.”

And now, for the eleventh month in a row, the company kept its promise and is doing everything to help Ukrainians and Ukraine. We are honored for the opportunity to help and support such valuable domestic businesses.

Background Information. Microgrants are supported by the international cooperation program, “EU4Business: SME Competitiveness and Internationalisation”, funded by the European Union and the German Government and is implemented by the German development organization, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH in cooperation with The Ministry of Digital Transformation of Ukraine, The Ministry of Economy of Ukraine, the public service online portal, “Diia“, the national project for development of entrepreneurship and export, Diia.Business, and the Ukrainian state institution, the Entrepreneurship and Export Promotion Office. The microgrant initiative implementing partner is the international organization, East Europe Foundation.