Has considerable experience carrying out government public awareness campaigns on such issues as subsidies, energy efficiency, and pension and land reforms.

Developed the communication strategy of the State Agency for e-Governance, now the Ministry of Digital Transformation. Participated in promoting a series of government e-services.

Has worked in political marketing for a decade, providing consultations in strategic and marketing issues, and developing election campaigns at various levels. Specializes in brand promotion, and in developing and implementing advertising and PR campaigns.

Completed a BA in political science at the National University of Kyiv-Mohyla Academy and a Master’s degree at Shevchenko National University in Kyiv. Studied marketing at the International Institute of Management Business School in Kyiv.