New course about SMM for NGOs

A course covering social media use to achieve organisational goals has been released on the Zrozumilo! Online Educational Platform. It was developed by East Europe Foundation with financial support from the European Union. The course is free of charge to participants.

Ukrainian NGOs need support and development of various competencies to effectively implement projects, grow and strengthen. Communication plays an important role both for implementation of current activities and for finding volunteers, engaging the target audience, advocating for useful initiatives and fundraising. With this course, we hope to help NGOs achieve their goals and be effective.” said Julia Jacoby, Sector Manager for Civil Society with the EU Delegation in Ukraine.

The course includes 11 lectures presented by communications expert and brand strategist, Andriy Shevchuk. He will discuss different social media features and messengers, promoting initiatives and events and reporting. Mr. Shevchuk will also relay steps an organisation should take to ensure social media contributes to effective work of an NGO.

At the Foundation, we attach an important role to communication as a management function. Thanks to high-quality communication, including on social media, you can look for partnerships, build your public image, be visible and scale your own useful projects. This course should help local and newly established NGOs set up their work in social media and become stronger.” said Victor Liakh, President of East Europe Foundation.

Like all courses on the Zrozumilo! Online Educational Platform, the class is free and is available to everyone at this link:

For reference:

The online course was created within the framework of the Phoenix Project, which is implemented by East Europe Foundation with the financial support of the European Union.

For more information, please contact East Europe Foundation team at



The European Union supports Ukraine during the unprovoked and unjustified full-scale Russian invasion. To date, EUR 2 billion has been allocated to support Ukraine’s defense sector through the European Peace Fund. The support is provided through re-profiling of ongoing projects totaling to about 140 million euros. More than EUR 130 million in budgetary support has recently been allocated. This urgent assistance will be expanded by mobilizing an additional EUR 330 million.

More than 30,000 tons of material assistance was provided by all EU Member States and other partners through the European Union’s Civil Protection Mechanism. EUR 9.1 billion were raised at the international event Stand Up for Ukraine in order to finance humanitarian aid, support for refugees, internally displaced persons and, recovery. Another EUR 6.1 billion was raised at the International Donor Conference on May 5, 2022  in Warsaw.

The EU is also providing Ukraine with an emergency Macro-Financial Assistance of EUR 1.2 billion.